random words/image association

Random Association is an idea generation method which allows students to systematically generate new ideas through a fixed formula. The whole premise of Random Association is to use a Random Word to provoke a reaction from the brain.

juxtaposition (2)

'chili and love'

love is like a chili
once you feel it, you will never stop
but once you feel it hurts you,
you will search a water to calm you down

'candle and life'

a candle that burns itself and then discharged,
still a good quality,
though only for itself.
but the great thing in life is a candle that can illuminate his own life journey,
and also a source of light for thousands of other person within the period of long

juxtaposition

what is juxtaposition?

synonymous with contrast, two objects or texts that oppose one another

but according with Mr. Radzi said, juxtaposition can be defined as placing two variable, side by side and their contrast or similarity are shown through comparison.

the analogy using metaphor or similes.

the example of metaphor is "life is a box of chocolate, you will never know what you will get"

and the example of similes is "life is like a maze in which you try to avoid the exit"

mind map (2)

creating something new from mortar and pestle.
you know that thing, don't you?

now, we have to modify mortar and pestle to something new for its use.

can you see that?
alright, i know my draw it's not that good. so forgive me.
first, the mortar and pestle becomes a bag.
the second one, for religion, it's for the thing that the buddist monk always use everytime he prays *i don't know the name*
and the last one, it can cause pain by throw it to someone *don't do it*

logical mind map

confuse, isn't it?

it's a mind map.

a MIND MAP is a diagram used to represent words, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used visualize, structure and classify ideas, and as an aid in study, organization, problem solving, decision making and writing.

creating a mind map is very useful when we don't have any idea.

this is one of mid map that i like the most because of its design. hopefully i can draw something like that.

but i have to see the fact. i can't draw the mind map as good as that one above.

this is my own mind map

novelty, invention & innovation

Novelty (derived from Latin word novem for "new") is the quality of being new. Although it may be said to have an objective dimension (e.g. a new style of art coming into being, such as abstract arts or impressionism) it essentially exists in the subjective perceptions of individuals.

A fake gun that shoots out a "BANG!" flag and a cigarette lighter that shoots water

An invention is a new configuration, device, or process. Some inventions are based on pre-existing models or ideas and others are radical breakthroughs. Inventions can extend the boundaries of human knowledge or experience.

Atomic Bomb Explosion

An innovation is a new way of doing something. It may refer to incremental and emergent or radical and revolutionary changes in thinking, products, processes, or organizations. Following Schumpeter (1934), contributors to the scholarly literature on innovation typically distinguish between invention, an idea made manifest, and innovation, ideas applied successfully in practice. In many fields, something new must be substantially different to be innovative, not an insignificant change, e.g., in the arts, economics, business and government policy. In economics the change must increase value, customer value, or producer value. The goal of innovation is positive change, to make someone or something better. Innovation leading to increased productivity is the fundamental source of increasing wealth in an economy.

source

still, creativity...

this is me ><

at today class, we had to drew each other by personality. i drew reza and reza drew me.
i drawn as a duck.
i don't know why i am a duck.
but reza said i am talkactive, i like my own eyes and
i love hair accessories.

and i drew reza as a cow :P

cute, isn't it?

we also talked about creativity on and on and on again. yes of course, it was because our subject is creative studies. Mr. Radzi, our lecturer asked us what creativity is. creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts.

by the way about creativity, i have a recommended video that you have to see. it really is a beautiful video. actually i don't really like the song but the video, WOW! four thumbs up! i tried to upload the video into this blog. but i don't know why it always failed :'(
so, just click here if you wanna see it in youtube.

and then, we talked about myth of creativity. i couldn't remember what Mr. Radzi told. but i found that the one i thought it looked like. hehehe.

10 CREATIVE MYTHS
Over the years, I have heard a lot of people say a lot of daft things about creativity. Some of those things, I hear again and again. What's worse, a lot these daft notions – or myths – about creativity are detrimental to the creative process. So, let's end this once and for all. Below are 10 creative myths. If you share these with everyone in the world, these myths will go away.

1. “I am not creative”

I have heard a lot of people say precisely that: “I am not creative”. The truth, of course, is that we are all creative. That's what differentiates us from Parrots who can say clever things put couldn't have a creative idea if their lives depended upon it. The truth is we are all creative. And while some people are naturally more creative than others, we can all have very creative ideas. The problem is, as we grow older, most of us learn to inhibit our creativity for reasons relating to work, acceptable behaviour and just the notion of being a grown-up.

2. “That's a stupid [or daft, or silly, or ridiculous] idea”

People say this kind of thing to colleagues, family and even to themselves. Indeed, this is one reason why people believe they are not creative: they have got into such a habit of censoring their creative ideas, by telling themselves that their ideas are stupid, that they no longer feel creative. Next time you have an idea you think is stupid, don't censor it. Rather, ask yourself how you could improve the idea.

3. “Creative people always have great ideas”

Rubbish! Creative people always have ideas. Whether they like it or not, they are having ideas and sharing those ideas (often with people who tell them their ideas are stupid, no less!) every waking hour of the day. Of those ideas, a precious few are great. Many are good, Many are mediocre and a precious few really are stupid ideas. Over time, we tend to forget creative people's weak ideas and remember their great ideas.

4. “Constructive criticism will help my colleague improve her idea.”

Yeah, and tripping a child when she is learning to walk will help her improve her walking skills. Nonsense! Criticism, whether constructive or destructive (as most criticism truly is) squelches creative thinking and teaches your colleague to keep her ideas to herself. Likewise, other colleagues will see what happens when ideas are shared and will also learn to keep their ideas to themselves. Fresh ideas are fragile. They need nurturing, not kicking. Instead of criticising a colleague's new idea, challenge her to improve the idea by asking her how she could get over the idea's weakness.

5. “We need some new marketing ideas for the upcoming product launch. Let's get the marketing people together and brainstorm ideas.”

This is a sure recipe for coming up with the same kind of marketing ideas you have had in the past: ie. uncreative. Brainstorming, as well as ideas campaigns and other group ideation events get the most creative results with the widest variety of participants. Want marketing ideas? Then bring in sales, accounting, human resources, financial, administrative, production, design, research, legal and other people into the brainstorming event. Such a wide range of knowledge, experience and backgrounds will encourage a wide range of ideas. And that results in more creative ideas.

6. “In order for our innovation strategy to be a success, we need a system of review processes for screening ideas and determining which ideas to implement.”

In fact, the review process is very often about eroding creativity by removing risk from ideas. The most important component for corporate innovation is a method of soliciting and capturing focused business ideas. The ideas campaign approach – where you challenge employees to submit ideas on specific business issues, such as “in what ways might we improve product X?” is the best way to focus innovation. A transparent tool that allows employees to submit, read and collaborate on ideas is the best way to focus creative thinking. And, framing your challenges effectively is arguably one of the most important aspects of successful corporate innovation. (see http://www.jpb.com/ideamanagement/ for more information on the ideas campaign approach to innovation). Yes, reviewing ideas is important. But first you need to be generating the creative ideas so that they may be reviewed.

7. “That's a good idea. Let's run with it”

When we are looking for ideas, we have a tendency to stop looking and start implementing with the first good idea that comes to mind. Unfortunately, that means that any great ideas you might have had, had you spent more time thinking, are lost. Moreover, good ideas can often be developed into significantly better ideas with a little creative thought. So, don't think of a good idea as an end – rather think of it as a beginning of the second stage of creative thought.

8. “Drugs will help me be more creative”

The 1960s drug culture and glamour of musicians and artists getting high and being creative led to this myth. And, possibly a little bit of drugs or alcohol will loosen your inhibitions to the extent that you do not criticise your ideas as much as you might had your inhibitions not been loosened. A lot of drugs or alcohol, however, will alter your mind and may very likely make you believe you are being more creative. But to people watching you, you will just seem like someone who is very high.

9. “If it ain't broke, don't fix it.”

Just the other day I was at a workshop where some people were complaining about a colleague who always had ideas. Worse, he wanted to use those ideas to change processes that were working perfectly well. Sadly, too many of us (but not you, of course) are like the complainers. If something works well as it is, whether it is a machine or a process, we often feel there is no need to change the way it works. Fortunately, Dr. Hans von Ohain and Sir Frank Whittle didn't think like that – or we'd still be flying in propeller aeroplanes. Bear in mind that propeller aeroplanes were working perfectly fine when the two gentlemen in question individually invented the jet engine.

10. “I don't need a notebook. I always remember my ideas”

Maybe. But I doubt it. When we are inspired by an idea, that idea is very often out of context with what we are doing. Perhaps a dream we had upon waking inspires us with the solution to a problem. But, then we wake up, get the children up, have breakfast, run through in our minds an important presentation we'll be giving in the morning, panic that the kids will miss their bus, run for the train, flirt with an attractive young thing on the train, etc - until late afternoon when you finally have time to think about the problem. How likely are you really to remember the idea you had upon wakening?

this is the source

what is creativity?

Today, we studied creative studies. but Mr. Radzi didn't want to tell us what creativity is. So, I searched it and compared the results that i got. I thought I got one that's the best. I found it here. let's check it out.

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Creativity is a mental and social process involving the generation of new ideas or concepts, or new associations of the creative mind between existing ideas or concepts. Creativity is fueled by the process of either conscious or unconscious insight. An alternative conception of creativeness (based on its etymology) is that it is simply the act of making something new.

From a scientific point of view, the products of creative thought (sometimes referred to as divergent thought) are usually considered to have both originality and appropriateness.

Although intuitively a simple phenomenon, it is in fact quite complex. It has been studied from the perspectives of behavioral psychology, social psychology, psychometrics, cognitive science, artificial intelligent, philosophy, aesthetics, history, economics, design research, business, and management, among others. The studies have covered everyday creativity, exceptional creativity and even artificial creativity. Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity. And unlike many phenomena in psychology, there is no standardized measurement technique.

Creativity has been attributed variously to divine intervention, cognitive processes, the social environment, personality traits, and chance ("accident","serendipity"). It has been associated with genius, mental illness, humor and REM sleep. Some say it is a trait we are born with; others say it can be taught with the application of simple techniques. Creativity has also been viewed as a beneficence of a muse or Muses.

Although popularly associated with art and literature, it is also an essential part of innovation and invention and is important in professions such as business, economics, architecture, industrial design, graphic design, advertising, mathematics, music, science and engineering, and teaching.

Despite, or perhaps because of, the ambiguity and multi-dimensional nature of creativity, entire industries have been spawned from the pursuit of creative ideas and the development of creativity techniques

has been associated with right or forehead brain activity or even specifically with lateral thinking.

Some students of creativity have emphasized an element of chance in the creative process. Linus Pauling, asked at a public lecture how one creates scientific theories, replied that one must endeavor to come up with many ideas — then discard the useless ones.

Another adequate definition of creativity is that it is an "assumptions-breaking process." Creative ideas are often generated when one discards preconceived assumptions and attempts a new approach or method that might seem to others unthinkable.